purpose

problems

    stress

    stupidity

    failure

solutions

    experience

    purpose

    happiness

"Now what do I do?"

--response from a new hire

If you asked 100 people the purpose of education, you would get 101 answers. While comparisons between education and business models are largely misguided, one difference is notable. The explicitness of purpose in a business clarifies direction and makes structure and process much more tangible.

How can you feel good about a job well done if it's not clear exactly what the job is? Ambiguity of purpose can increase stress, decrease motivation, and bring every action into question. It's hard to know what best to do. And what not to.

A goal setting program can:

-align everyone's efforts

-set minimum benchmarks

-identify targets to strive for

-provide direction for decisions 

-lay the groundwork for innovation

-rule out ineffective policy and practice

-lead the way for joy of accomplishment

then we can get on with enjoying our work

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